“Entrepreneurship Requires Serious Character Development” – Gábor Bánkuti’s Journey to Digital Solutions and Beyond

by | Jun 30, 2026 | Kubik Story (en)

Bánkuti Gábor
Ihász Nóra

Interview: Nóra Ihász

Gábor Bánkuti’s story stretches from childhood experiments through stage presence all the way to digital strategies. He is not satisfied with superficial solutions: behind every project, he looks for the underlying business logic, and he believes that real value is created by uncovering the root of a problem. As an entrepreneur, performer, and community builder, he is driven by the same force: to create and to have an impact on others.

“When I was a child, I wanted to become a scientist and inventor. Gradually, I realized that what I really wanted was to create — more precisely, I wanted to be an entrepreneur, I just didn’t yet have the exact word for it. I also moved in an artistic direction: we made films with my friends. Even back then, I learned that the easiest way for me to ruin a project was to try to get involved in every tiny detail,” begins Gábor Bánkuti, who, after exploring filmmaking, turned toward music. He started DJing, writing electronic music, and even ran a school radio station at one point.

Photos: Balázs Levente Berki

Bánkuti Gábor

Photos: Balázs Levente Berki

01

Instead of an Engineering Career: Searching for His Own Path

“I continued my studies as an electrical engineer, while at the same time I was very interested in synthesizers, electronic gadgets, and stage performance. Later, I also completed a course in electronic music production, but I realized I didn’t have enough talent for it.
The time I spent in state educational institutions was pure suffering for me. At BME, it quickly became obvious that the electrical engineering path was not for me. I didn’t feel at home in it. I was surrounded by people with more of a ‘let’s go down to the basement and tinker’ mindset. Although my parents are also wired in a way that they enjoy creating something in the basement simply for the sake of creation — which I deeply appreciate — my own motivation is rather that if I create something, I want to share it with others and reach as many people as possible. Today, when I work together with engineers, we all understand very well the cohesion created by these two different mindsets. To briefly circle back to BME: I was a rebellious character, but out of vanity, I finished it.”

02

Stage, Microphone, Authenticity

As Gábor Bánkuti puts it, one of people’s greatest fears is usually speaking publicly in front of a crowd, but he functions differently: the bigger the audience, the more he enjoys grabbing the microphone. For him, it gives a real adrenaline rush.

“My parents taught me their own methods both directly and indirectly, and for a long time I felt that if I stood up somewhere in front of people, I was being exhibitionistic. After quite some time, I learned that I actually have strong skills in this area — even as an entrepreneur, when I lead a project team. I am more of a performer and sales-type character than someone who stays in the background. I accepted that this is who I am, and I want to do it at a high level. I embraced the idea that if you have something to present or pass on, then being visible is not a sin, and I am not wasting the public’s attention by carving out space for myself,” emphasizes the founder of Digital Probe. The digital development and consulting company focuses on creating web applications and online solutions, as well as supporting its partners in their digital transformation.

Bánkuti Gábor

03

Startups, Lessons Learned, and Self-Worth

Reflecting on his career path, Gábor Bánkuti recalls that although he was a software development intern and worked at several places during university, he has always been an entrepreneur in his main professional life.

“I was full of startup ideas. Someone with whom I had previously had a band was also moving in this direction, so we joined forces and started building WordPress-based websites. We kept learning more and more deeply. In the early entrepreneurial period, I gained more experience than revenue. It took nine years to develop the level of self-worth where I knew what I was worth. Entrepreneurship is like a vacuum: it does not offer the same safety considerations as being an employee. It requires serious character development.”

The entrepreneur also vividly remembers the time when, after a few years of building WordPress-based websites, he began working on custom development. He knew that whatever he created had to hold its own in the digital space. He did not like the idea of simply producing websites on a conveyor belt: he has always represented and communicated the idea that he does not build beautiful, fast, or cheap websites, but websites that are exactly what the client’s business needs. He wanted to create value for clients, and that determination has not diminished since.

04

Finding and Solving the Root of the Business Problem

“Website development is actually the end of a long logical chain. If we only contract for that, then I often end up taking the blame if someone has done the preceding work poorly. I started moving backward along this logical chain: I immersed myself in UX — User Experience — marketing, business development… This is also why I launched a separate brand that deals with both business development and digitalization. Often, different solutions are needed in order to solve partners’ problems at the root, but this is almost never obvious at first if we agree only on execution,” explains Gábor Bánkuti, whose greatest strengths, besides digital technologies, are marketing and building and leading teams.

“In many cases, the challenge is that there are clients who practically become frightened by this, and they choose a company that understands fewer parts of the longer logical chain precisely so they do not have to face the fact that something is not working very well. They cannot absorb the numbers, and they look for a collaborative partner who does not measure anything, so there will be no confusion. I find this somewhat sad, because it is difficult to improve if we cannot honestly assess our current situation. Others, however, are open to this, and they are the ones we want to target with our consulting activities.”

In Digital Probe’s work, not only the B2B line is strong, but also the B2C line — one example is their client Erasmus Life Budapest, for whom they had to build the structure with a creative approach. The key point, therefore, is that in such cases, it is not merely a website that needs to be created: integrated thinking is required in order to make use of every relevant segment of the digital world.

05

Creativity and Community Building Against Entrepreneurial Loneliness

5. Creativity and Community Building Against Entrepreneurial Loneliness
Alongside his busy entrepreneurial everyday life, Gábor Bánkuti would also like to revive some of his old hobbies, such as YouTube, making music, DJing, radio, and dancing. He would like to spend two months in Mexico, where, according to his plans, his passion for dance may also be reignited.

“Previously, for the sake of the bigger goal, I almost completely let go of my leisure activities, but I am now starting to bring creative work outside of business back into my life. I would also like to focus on what feels good to do and how, and not constantly place the business side and return on investment first,” shares the entrepreneur, who enjoys going to KUBIK both to work and to relax. The atmosphere, the beautiful view, the team, and actively doing something against entrepreneurial loneliness are all important to him. The latter also gave rise to his community called KÖR, where participants visiting KUBIK can freely brainstorm and connect with one another.